{"product_id":"ultrafloor-prime-it-grit","title":"Ultrafloor Prime It Grit 5Ltr - Non-Absorbent Floor Primer","description":"\u003cp class=\"MsoNormal\"\u003eUltraFloor Prime IT Grit is a ready to use, fast drying primer designed to improve adhesion on smooth and non absorbent subfloors. It creates a textured surface that helps smoothing compounds, levelling compounds and tile adhesives bond securely to the substrate.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis high performance primer is ideal for use on difficult surfaces such as flooring grade asphalt, bitumen, steel, existing vinyl tiles, ceramic tiles and porcelain. By creating a strong bonding layer, Prime IT Grit provides extra confidence when installing new flooring over hard, non porous materials.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe primer is coloured green for easy identification during application and dries rapidly, allowing smoothing compounds or tile adhesives to be applied in as little as 15 minutes. This helps speed up subfloor preparation and keeps flooring installations moving efficiently.\u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eReady to use textured primer\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eImproves adhesion on smooth and non porous surfaces\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSuitable for asphalt, bitumen, steel, vinyl tiles, ceramic and porcelain\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eIdeal before applying smoothing or levelling compounds\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eGreen colour for easy coverage identification\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eRapid drying time, ready in around 15 minutes\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e5L container\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfect for professional subfloor preparation before installing engineered wood flooring, laminate flooring, luxury vinyl flooring and tiles.\u003c\/p\u003e","brand":"Ultrafloor","offers":[{"title":"Default Title","offer_id":56795711275385,"sku":"GRIT","price":52.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/6945\/7757\/files\/Prime-It.png?v=1772714735","url":"https:\/\/newlandfloorsanddoors.co.uk\/products\/ultrafloor-prime-it-grit","provider":"Newland Floors and Doors","version":"1.0","type":"link"}